Unquestionably the best football player of his generation, Lionel Messi, stunned the world by joining Major League Soccer team Inter Miami. It’s a major deal for Apple even though Messi may be leaving European football as a result of this.
You might be wondering how Apple fits into all of this at this point. According to rumors, Lionel Messi will share in the Major League Soccer money generated by Apple TV.
According to ESPN, Messi’s contract with Inter Miami includes more than simply money. Inter Miami guaranteed Messi a share of earnings from the MLS season pass streaming service on Apple TV as part of the conditions of the contract with Messi.
The details of Leo Messi's proposed contract with Inter Miami 👀 pic.twitter.com/Kz8M7upev0
— ESPN (@espn) June 7, 2023
For those who don’t know, Apple just secured the rights to watch Major League Soccer matches on Apple TV+ in more than 100 nations and territories. The price of an MLS season pass is $99 or $14.99 each month.
Nevertheless, if you currently have an Apple TV+ subscription, you will only need to pay $12.99 per month or $79 for a season. The next ten years of MLS streaming rights are under Apple’s control.
The Messi move will benefit Apple
With Messi’s acquisition, Apple’s MLS Season Pass membership started to sell like hotcakes right away. Once David Beckham joined the MLS in 2007, he is undoubtedly the best addition to the soccer league.
Messi’s popularity may greatly benefit Apple and encourage football fans who wouldn’t otherwise be interested in the game outside of Europe to purchase the MLS season pass subscription.
Apple revealed on June 6 that a four-part documentary series about Lionel Messi will be broadcast. In retrospect, it may have served as a hint before Messi’s signing with Inter Miami became public knowledge.
Yesterday, Lionel Messi’s impending deal with Inter Miami was revealed by Major League Soccer’s official Twitter account.
We’re happy to hear that Lionel Messi intends to sign with Inter Miami and Major League Soccer this summer. We anticipate welcome one of the greatest soccer players of all time to our League, despite the fact that work must still be done to finalize a formal agreement.
The timing of Apple’s MLS broadcast agreement is ideal. With Lionel Messi joining Inter Miami and the Women’s and Men’s World Cups being held in the United States and Canada, respectively, in 2023 and 2026, respectively, America will become a major draw for soccer fans.
Apple, which owns the streaming rights to the greatest football league in the nation, will benefit greatly from this.